By Karlene Sinclair-Robinson
Operating a business takes guts. There is always something to do. Whether you’re working to bring in new clients, keeping employees happy or balancing family and work, there is never enough time to getting everything done. Balancing the demands of being a business owner takes practice. You don’t become an expert at this overnight. You certainly don’t get to success without some key strategies that maximize your time.
How you use your time helps to determine your level of success. Identifying common-sense strategies where you can use your time more efficiently will show up in your balance sheet. At the end of the day, if your time management strategies are not working, your bank account will reflect this reality.
Building a core set of strategies tailored to fit your needs is vital. Here are three (3) strategies you can implement today:
1. Planning – We often overlook planning in the everyday hustle and bustle of business operations. In order to be effective though, business owners must take the time to plan for their success. When considering areas to focus on in your planning process, pay close attention to the following:
a. Business & Financial Plan – this plan should clearly show how you plan to increase the company’s bottom-line; new products and services; and any other key components of your plan for going forward.
b. Marketing Plans – having a marketing plan will help you focus and prioritize your strategies for getting the business out there. Having a solid marketing plan that you USE and adjust according to demand for your goods or services, will increase your profit.
c. Social Media Management – as part of your marketing plan, social Media Management should be considered as a medium to getting your business online exposure. Using social media to build your business client base takes time and effort. You should consider time management tools like Hootsuite.com to maximize your time and effort. Spending hours on end jumping from one site to the next does not help your business. You will benefit more by documenting a plan and executing on it.
2. Take Action – I cannot say this enough – TAKE ACTION NOW! If you do not engage your audience, it will not gain the momentum you need to increase your bottom-line.
3. Track Your Results – What is the point of doing all of the above without some tracking processes in place? Before you get frustrated and start thinking what you are doing is not working, implement tracking methods to identify marketing methods that are working. Monitor your methods weekly, monthly, quarterly, and on an annual basis to see how your efforts are boosting sales. The results will allow you to make appropriate changes. Once you have some data you can work with, you can then adjust your plan and strategies to grow your success.